Beautiful, thoughtfully sourced and blended teas. The best in San Diego!

Delicious!! I have never tastes matcha this good.

Hanadoki, PARU Reserve (CBF Exclusive)

Premium-Grade Matcha for Baking & Lattes (175 g)

Best of the best!

this tea is so fantastic id buy a pound if i could

It is a MUST VISIT if you are in La Jolla. Even Ted Lasso would enjoy the tea. That’s how good it is. I highly recommend the Okinawa Sugar and the Blue Chamomile.

I’ve been using this for matcha lemonades and it’s delicious, great price as well.

So helpful and kind, the tea is good too ofc

We purchased our entire matcha set including the Chasen, Chawan, sifter, and matcha through Paru at the Cherry Blossom Festival and the team was so kind, supportive, and helpful - taking precious time to teach us the process to make great matcha with their high quality tools! We’ve made several drinks exclusively with these tools and the quality is amazing. Thank you!!

I LOVE their Pu’er tea. It is not to acidic and has just the right amount of kick of caffeine. And I love the taste. I found them while on vacation and had a wonderful conversation and shopping experience. After I got home and finished the tea I had bought there, I tried to find ones I liked as much at other tea stores in the City I live in but it just wasn’t as good. I went back to ordering from them online and couldn’t be happier. They filled the order and shipped right away. Plus I just loved the vibe and expertise of the whole place.

I bought this when I visited the Cherry Blossom Festival at the Japanese Friendship Garden. 10/10 aroma, 10/10 taste. Amazing by itself and with milk. Recommend 100%!

The staff at PARU are amazing. I came in alone and I was a little shy, but I really warmed up to the staff that let me sample different items and even let me sample the tea that I was looking at! I’m slowly cutting off my coffee to get into tea more and their knowledge and suggestions really helped me make that jump. I will definitely be returning customer and I even came back two weeks later with my friends to show them how much I loved it. PARU exceeded my expectations and I can’t wait to try another new flavor when I return.

My husband and I love this tea and drink it to wind down for the evening. It has become a daily ritual!

I have been buying my matcha exclusively from Paru for years and you won't catch me spending my matcha budget anywhere else. The quality and flavor are unmatched. I evangelize for Paru everywhere I go.